In its new advertising campaign, Chopard features the sculptural beauty of the Imperiale jewellery and watch line. Top model Hilary Rhoda embodies this flamboyant femininity.
In a series of shots to be launched in three phases, charismatic international beauty Hilary Rhoda reveals the full gamut of emotions stirred by the Imperiale collection. Staged by photographer duo, Luigi & Iango, the Imperiale campaign exudes a contemporary look and iconographic codes that position Chopard at the heart of current trends.
The new Imperiale campaign will be launched in Venice, in the exclusive setting of the Venice Film Festival. This occasion will also provide an opportunity to discover a new extension of the Imperiale line: the “Empress Jewellery Box”. This capsule collection incorporates five exceptional pieces – watch, earrings, ring, necklace and tiara – to be worn alone or together, a tribute to the flamboyant spirit of the Imperiale collection.
Imperiale, exceptional character
When the codes of contemporary elegance echo the majesty of the Roman Empire, a great classic is clearly in the making. The eminently feminine Imperiale collection dazzles with the richness and delicacy of its details. Since 2010, it has become a flagship range of Chopard’s feminine watchmaking. In 2011, the Imperiale watch inspired a highly sophisticated collection of jewellery. Interwoven three-dimensional rose or white gold lacework adorned with amethysts – the colour of emperors since the Byzantine era – outline the noble profile of a decorative design reminiscent of the embroidery embellishing the hangings and cushions on which rulers were accustomed to placing their insignia. Present throughout the Imperiale watchmaking and jewellery collection, the motif imbues this line with its strength of character and regal standing.
Focus on the new campaign
Throughout 2015, Chopard is revealing new campaigns devoted to its flagship collections. It has called upon photographer duo, Luigi & Iango to stage the Imperiale collection. Their artwork, visibly guided by a sense of architecture and movement, reflects a graphic quest for precision, sophisticated rigour and glamour-infused freedom.
Nourished by their passion for fashion, beauty and art, Luigi & Iango are committed to ceaselessly redefining the codes of contemporary elegance. Their images exalt the sensual power of the Imperiale collection, a vibrant energy and radical modernity that convey all the strength and sophistication of the Imperiale universe.
Hilary Rhoda, a charismatic muse
Only an exceptional beauty could give substance to this highly unique elegance. Majestic, feminine and sophisticated, Hilary Rhoda embodies the Imperiale woman to perfection. Originally from Maryland, on the East Coast of the United States, she has a unique ability to capture light and since a very young age has caught the attention of the greatest photographers and creators.
It is therefore no surprise that the Maison Chopard has associated itself with the talent, elegance and beauty of Hilary Rhoda. In Venice, at the launch of the new Imperiale campaign to which a luxurious capsule collection will set the crowning touch, Hilary Rhoda will walk the red carpet wearing a selection of flagship pieces from this collection that is aristocratically showcased in the “Empress Jewellery Box”.
The “Empress Jewellery Box”
If one were to invent a set of jewellery for a modern empress, it would undoubtedly be one stamped with the seal of independence and freedom, from which one could multiply the various interpretations and associations in order to let the imagination run riot. Chopard has given birth to this jewellery version of an ideal wardrobe, thus paving the way for the sculptural and precious development of the Imperiale line.
The “Empress Jewellery Box”. While its name is a nod to the noble dreams it carries, the pieces it consists of testify to strong roots in the codes of contemporary aesthetics. Five pieces describe today’s jewellery daydreams, the kind that adorn women of character radiating an aura of timeless chic. This capsule collection develops the iconic “Imperial” motif. On the watch, the pattern is combined with diamonds delicately set on the watch crystal, admirably framing a circular-grained mother-of-pearl dial peeking from beneath its dainty curves. The exquisitely profiled hands sweep across this canvas and reveal the hour in complete transparency, infusing this object with the sublime sparkle of a jewel in the guise of a watch. The magic continues to unfurl on the case encircled by baguette diamonds, while the lugs are set with brilliant-cut diamonds picking up the “Imperial” motif. And to make this exceptional object even more unique, the strap is presented in a pleated purple damask fabric on which the collection’s emblematic motif appears in embroidery.
The jewellery line consists of a pair of earrings, a ring, a necklace and a spectacular tiara featuring a design echoing the “Imperial” motif. With its rose gold arabesques adorned in diamonds and amethysts facetted and cut in harmony with this motif, the collection exudes an unmistakable sense of stately majesty.