When Mona Lisa meets Corum New Bubble designed by artist Elisabetta Fantone
— December 19th, 2016 —
CORUM is proud to announce a new artistic collaboration: Elisabetta Fantone, a multifaceted Canadian artist, who has created limited editions of a distinctively beautiful design. Celebrities such as Muhammad Ali, Celine Dion and the Kardashians have commissioned her artwork, and now CORUM is giving her full freedom to create its next iconic Bubble.
In keeping with Fantone’s singular style, her work references and reimagines a face that is recognizable to all, the Mona Lisa. “In my latest work I was stimulated by some of the world’s greatest artists of yesterday and today,”Fantone writes.
The artist’s inspiration aligns well with Corum Bubble’s modern twist of vintage fashion. First introduced in 2000, the Bubble was modeled after the 1960 Rolex Deep Sea Special, an experimental dive watch which kept ticking from the bottom of the ocean and back. Out of this striking innovation, a new style was born with a thick sapphire crystal enclosing and magnifying the center dial. This creates an optical illusion through the gem-like lens which encapsulates the uniquely original designs.
Although Fantone often finds fuel for her work in the pop art of the 50’s, 60’s and 70’s, for this piece, she traveled deeper in time to find the face that would fit the frame. Looking out from a pane of crystal, the tilted head and the familiar smile of Mona Lisa is counterbalanced by a white chest shrouded in a tapestry of colorful collage. The option of a silver or vibrant purple watchcase playfully compliment the image, while the silver curve of the hands delicately trace the design.
Since 1955, the aesthetic appeal and technical excellence of the CORUM brand have become a recognizable symbol of pristine originality. From the Admiral to the Heritage line, each iconic collection reflects a dazzling new perspective, and the Bubble is no exception.
“It is in our capacity to distinguish and to differentiate images that allow beauty to subsist,” explains Fantone.“The definition of beauty is shattered by society and is reborn in art.”
This is the beauty that is evident in the wrist-borne miniature of Fantone’s work. Her international acclaim has spanned the fields of painting, film and television. The concepts behind her art overflow the canvas into every kind of creation, from painting a mural at Art Basel to her recent realization of the Bubble watch in which she captures her artwork in a timepiece of timeless significance.